or so this UK billboard would suggest. its actually a promotion for online retailer ASOS. not sure of the specifics. though i do fine it both curious and kinky that a puppet doll woman is used.
maybe ASOS is actually run by evil doll makers and if you drink coke (diet) and wear their clothes some fantastical magic will happen and ZAP your one of their dolls. or they're just selling dolls now?
as likely the models have priced themselves out of the game?